{"id":20019,"date":"2026-11-04T08:55:30","date_gmt":"2026-11-04T07:55:30","guid":{"rendered":"https:\/\/andrei.ddev.site\/salesianska-spolecnost\/logo\/"},"modified":"2026-11-04T08:55:30","modified_gmt":"2026-11-04T07:55:30","slug":"logo","status":"publish","type":"page","link":"https:\/\/sdb-staging.178-32-140-152.plesk.page\/cs\/salesianska-spolecnost\/logo\/","title":{"rendered":"Logo"},"content":{"rendered":"

Salesi\u00e1nsk\u00e1 kongregace ve sv\u011bt\u011b<\/strong><\/p>\n

P\u016fvod<\/strong>
\nZnak a logo pln\u00ed vz\u00e1jemn\u011b se dopl\u0148uj\u00edc\u00ed funkce. Znak vyjad\u0159uje identitu, historii a institucion\u00e1ln\u00ed p\u0159\u00edslu\u0161nost: m\u00e1 symbolickou a tradi\u010dn\u00ed hodnotu a \u010dasto se poj\u00ed s form\u00e1ln\u00edm u\u017eit\u00edm. Logo p\u0159ev\u00e1d\u00ed tut\u00e9\u017e identitu do bezprost\u0159edn\u011bj\u0161\u00edho, pru\u017en\u011bj\u0161\u00edho a snadno rozpoznateln\u00e9ho vizu\u00e1ln\u00edho znaku, ur\u010den\u00e9ho pro pot\u0159eby sou\u010dasn\u00e9 komunikace.
\nDne\u0161n\u00ed komunikace vy\u017eaduje jasn\u00fd a jednoduch\u00fd obraz, kter\u00fd lze reprodukovat na jak\u00e9mkoli nosi\u010di a snadno pou\u017e\u00edt: \u0159e\u0161en\u00ed, d\u00edky n\u011bmu\u017e je identita okam\u017eit\u011b rozpoznateln\u00e1 a srozumiteln\u00e1 v dne\u0161n\u00edm vizu\u00e1ln\u00edm jazyce.
\nZnak vypr\u00e1v\u00ed o tv\u00e9 identit\u011b, logo t\u011b d\u00e1v\u00e1 hned poznat.<\/p>\n

Sou\u010dasn\u00e9 salesi\u00e1nsk\u00e9 logo poch\u00e1z\u00ed z roku 2003 a vzniklo jako projekt sou\u010dasn\u00e9 vizu\u00e1ln\u00ed identity. Spojuje prvky p\u0159evzat\u00e9 z log n\u011bmeck\u00e9 a brazilsk\u00e9 provincie; my\u0161lenka je spojit vze\u0161la z pr\u016fzkumu o nov\u00e9m logu proveden\u00e9ho v cel\u00e9 kongregaci a z podn\u011bt\u016f gener\u00e1ln\u00ed rady a je vystav\u011bna kolem \u00fast\u0159edn\u00edho t\u00e9matu \u201eDon Bosco a salesi\u00e1ni na cest\u011b s mlad\u00fdmi ve sv\u011bt\u011b<\/strong>\u201c. V\u00fdtvarn\u00e9 spojen\u00ed obou n\u00e1vrh\u016f provedl design\u00e9r Fabrizio Emigli ze spole\u010dnosti Litos v \u0158\u00edm\u011b.<\/p>\n

Barva identity logotypu je:<\/p>\n

Pro \u010dernob\u00edlou verzi
\n D\u016fm \u2013 RGB: 0,0,0 nebo Web: #9A9A9A
\n Pozad\u00ed \u2013 RGB: 154,154,154 nebo Web: #9A9A9A<\/p>\n

Pro barevnou verzi
\n D\u016fm \u2013 RGB: 255,189,167 nebo Web: #FFBDA7
\n Pozad\u00ed \u2013 RGB: 245,6,38 nebo Web: #F50626<\/p>\n

 <\/p>\n

Symbolika modern\u00edho loga<\/strong>
\n Logo se skl\u00e1d\u00e1 ze dvou p\u0159ekr\u00fdvaj\u00edc\u00edch se piktogram\u016f. V pozad\u00ed je stylizovan\u00e9 \u201eS\u201c, odkazuj\u00edc\u00ed na salesi\u00e1ny, vykreslen\u00e9 negativn\u011b uvnit\u0159 kruhov\u00e9ho tvaru p\u0159ipom\u00ednaj\u00edc\u00edho zem\u011bkouli; po stran\u00e1ch se objevuj\u00ed dva v\u00fd\u0159ezy kopc\u016f nebo dun. Tento celek zn\u00e1zor\u0148uje salesi\u00e1nskou cestu sv\u011btem.<\/p>\n

Uprost\u0159ed je \u0161ipka sm\u011b\u0159uj\u00edc\u00ed vzh\u016fru, nesen\u00e1 t\u0159emi svisl\u00fdmi stonky se t\u0159emi pln\u00fdmi kruhy: jsou to t\u0159i stylizovan\u00e9 postavy. Prost\u0159edn\u00ed postava je vy\u0161\u0161\u00ed, na vrcholu \u0161ipky; dv\u011b bo\u010dn\u00ed jako by se s n\u00ed obj\u00edmaly. Tuto vy\u0161\u0161\u00ed postavu ch\u00e1peme jako Dona Boska, kter\u00fd obj\u00edm\u00e1 d\u011bti.<\/p>\n

T\u0159i postavy a \u0161ipka tvo\u0159\u00ed z\u00e1rove\u0148 jednoduch\u00fd d\u016fm: pa\u017ee se st\u00e1vaj\u00ed \u0161ikmou st\u0159echou, t\u011bla sloupy. To p\u0159\u00edmo odkazuje na salesi\u00e1nskou orato\u0159 jako v\u00fdchovn\u00e9 prost\u0159ed\u00ed: salesi\u00e1nsk\u00e9 Konstituce popisuj\u00ed prvn\u00ed orato\u0159 Dona Boska jako \u201edomov, kter\u00fd p\u0159ij\u00edm\u00e1, farnost, kter\u00e1 evangelizuje, \u0161kolu, kter\u00e1 p\u0159ipravuje do \u017eivota, a h\u0159i\u0161t\u011b, kde se p\u0159\u00e1tel\u00e9 setk\u00e1vaj\u00ed a \u017eij\u00ed v radosti\u201c.<\/p>\n

 <\/p>\n

Charismatick\u00e9 zdroje loga<\/strong>
\n Logo je inspirov\u00e1no \u010dl\u00e1nky 7, 21 a 38\u201340 salesi\u00e1nsk\u00fdch Konstituc\u00ed. \u010cl\u00e1nek 7 hovo\u0159\u00ed o solidarit\u011b salesi\u00e1nsk\u00e9ho povol\u00e1n\u00ed se sv\u011btem a s d\u011bjinami, o otev\u0159enosti v\u016f\u010di kultur\u00e1m a o pastora\u010dn\u00ed \u010dinnosti \u0159\u00edzen\u00e9 pot\u0159ebami mlad\u00fdch a lidov\u00fdch prost\u0159ed\u00ed.
\n \u010cl\u00e1nek 21 p\u0159edstavuje Dona Boska jako otce a u\u010ditele, u n\u011bho\u017e se slu\u017eba mlad\u00fdm st\u00e1v\u00e1 jednotn\u00fdm \u017eivotn\u00edm projektem. \u010cl\u00e1nky 38\u201340 p\u0159ipom\u00ednaj\u00ed preventivn\u00ed syst\u00e9m zalo\u017een\u00fd na rozumu, n\u00e1bo\u017eenstv\u00ed a laskavosti, \u010dinnou a p\u0159\u00e1telskou p\u0159\u00edtomnost mezi mlad\u00fdmi a orato\u0159 ve Valdoccu jako trval\u00e9 krit\u00e9rium salesi\u00e1nsk\u00e9ho p\u016fsoben\u00ed.<\/p>\n

Modern\u00ed logo graficky p\u0159ev\u00e1d\u00ed salesi\u00e1nsk\u00e9 charisma do sou\u010dasn\u00e9ho jazyka: Don Bosco, salesi\u00e1ni, mlad\u00ed, d\u016fm-orato\u0159, cesta, sv\u011bt a vzlet vzh\u016fru.<\/p>\n","protected":false},"excerpt":{"rendered":"

Salesi\u00e1nsk\u00e1 kongregace ve sv\u011bt\u011b P\u016fvod Znak a logo pln\u00ed vz\u00e1jemn\u011b se dopl\u0148uj\u00edc\u00ed funkce. Znak vyjad\u0159uje identitu, historii a institucion\u00e1ln\u00ed p\u0159\u00edslu\u0161nost: m\u00e1 symbolickou a tradi\u010dn\u00ed hodnotu a \u010dasto se poj\u00ed s form\u00e1ln\u00edm u\u017eit\u00edm. Logo p\u0159ev\u00e1d\u00ed tut\u00e9\u017e identitu do bezprost\u0159edn\u011bj\u0161\u00edho, pru\u017en\u011bj\u0161\u00edho a snadno rozpoznateln\u00e9ho vizu\u00e1ln\u00edho znaku, ur\u010den\u00e9ho pro pot\u0159eby sou\u010dasn\u00e9 komunikace. Dne\u0161n\u00ed komunikace vy\u017eaduje jasn\u00fd a jednoduch\u00fd […]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":19988,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20019","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sdb-staging.178-32-140-152.plesk.page\/cs\/wp-json\/wp\/v2\/pages\/20019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdb-staging.178-32-140-152.plesk.page\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sdb-staging.178-32-140-152.plesk.page\/cs\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/sdb-staging.178-32-140-152.plesk.page\/cs\/wp-json\/wp\/v2\/comments?post=20019"}],"version-history":[{"count":0,"href":"https:\/\/sdb-staging.178-32-140-152.plesk.page\/cs\/wp-json\/wp\/v2\/pages\/20019\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/sdb-staging.178-32-140-152.plesk.page\/cs\/wp-json\/wp\/v2\/pages\/19988"}],"wp:attachment":[{"href":"https:\/\/sdb-staging.178-32-140-152.plesk.page\/cs\/wp-json\/wp\/v2\/media?parent=20019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}